Be U was inspired by Bank Islam’s passion to provide the best financial experience possible. Destined to be Malaysia’s first cloud native Islamic digital bank, Be U became a pioneer Islamic bank paving the way in transforming Malaysia’s digital banking sphere.

My Role: Associate Creative Director / UX Lead on the concept pitch to BOD. Design Thinking for Youth centred B2C banking experience as an innovative alternative to Bank Islam Malaysia conventional banking services. 

• User Research & Landscape Analysis

• Design Thinking Workshops

• Value Proposition

• Feature Prioritisation for MVP

• User stories

• UX/UI Design

• Prototype

Agency: Aleph-Labs

Product website